Curriculum
13 Sections
47 Lessons
Lifetime
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Course Overview
This video presentation introduces your instructor, details an overview of the different modules of the course, explains who the course is for (and isn't for), and presents the expected outcomes after completion.
1
1.0
Course Overview
Introduction to Game Monetization: Why It Matters
1
2.0
Introduction to Game Monetization: Why It Matters
Monetization Models Foundation
4
3.0
Evolution of Game Monetization
3.1
Core Model Analysis (F2P, Premium, Hybrid)
3.2
Subscription and Ad-Based Models
3.3
Case Studies: Successful Monetization
Player Psychology & Spending Behavior
5
4.0
Understanding Player Motivations
4.1
Spending Triggers and Decision Making
4.2
Player Segmentation
4.3
Purchase Psychology Deep Dive
4.4
Interactive Exercise: Player Type Analysis
Ethical Monetization
4
5.0
Player-First Design Principles
5.1
Transparency in Monetization
5.2
Age-Appropriate Strategies
5.3
Regulatory Compliance
Monetization Metrics & KPIs
5
6.0
Essential Monetization Metrics
6.1
Advanced Metrics (LTV, Churn, Retention)
6.2
Calculation Methodologies
6.3
Data Interpretation
6.4
Interactive Exercise: KPI Dashboard Analysis
Virtual Economies
5
7.0
Currency Types and Functions
7.1
Economy Balance Fundamentals
7.2
Sink and Source Design
7.3
Virtual Currency Psychology
7.4
Interactive Exercise: Currency Flow Mapping
In-App Purchase Design
5
8.0
IAP Types and Structures
8.1
Value Chain Design
8.2
Pricing Strategy
8.3
Bundle Design
8.4
Interactive Exercise: IAP Optimization
In-App Ads
4
9.0
Ad Format Analysis
9.1
Placement Optimization
9.2
Reward Systems
9.3
Interactive Exercise: Ad Strategy Planning
In-Game Store Design
5
10.1
Store Layout Psychology
10.2
Price Anchoring
10.3
Pricing Strategy Implementation
10.4
Limited-Time Offers
10.5
Interactive Exercise: Store Design
UGC Monetization
4
11.0
Platform-Specific Strategies
11.1
Creator Economy Fundamentals
11.2
Revenue Share Models
11.3
Community Market Design
Capstone Project: Deconstructing Successful Game Monetization
4
12.1
F2P Mobile Game Deconstruction
12.2
UGC Platform Game Analysis
12.4
Monetization Flow Mapping
12.6
Economy Balance Assessment
Final Exam: Simulating Monetization in a Free-to-Play Game
0
Fundamentals of Game Monetization
Curriculum
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