The Price of Overpriced Monetization

5 November 23, 2024

Why Overpriced Monetization Hurts Game Design

Excessively priced items can undermine core design principles by shifting focus from player enjoyment to profit generation. In MMORPGs, where social engagement and community interaction are central, utility-driven items that allow players to bypass in-game hubs (like auction houses and mailboxes) may reduce the need for players to interact within the world.

Functionality vs. Aesthetics

When functional features are placed behind a paywall, it can lead to a game experience where convenience and utility are reserved only for those willing to pay a premium. Many players feel that mounts in MMOs should remain cosmetic rather than providing in-game advantages, which would keep purchases aligned with aesthetics rather than convenience or gameplay advantage.

The Community’s Sentiment and Value Perception

When monetization goes beyond players’ perceived value, it risks damaging the long-term health of the community. Prices that are difficult to justify may end up pushing players away rather than enticing them to invest in the game.

Monetization Strategies and Player Trust

Exorbitant pricing models often fall into the territory of “whale hunting,” a term that describes the practice of targeting high-spending players who are willing to pay steep prices. While profitable in the short term, this practice can alienate the broader player base and undermine player trust.

Conclusion: Striking a Balance in Monetization

For long-term success, games that depend on social experiences and a loyal player base must find a balance between monetization and community goodwill. Overpriced functional items can shift a game from a shared world with rich social interactions to a more solitary experience, undermining what makes MMORPGs special. Ensuring that purchases remain fair and value-driven is key to retaining both player trust and game integrity. When monetization goes too far, as seen with WoW’s $90 mount, it raises questions not just about the price tag but about what players lose in terms of experience and immersion.

A big shoutout to Thor at Pirate Software for his insightful perspectives on game design and monetization. Explore their work and join the community through these platforms: